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Casio Introduces 'CASIO SPORT' - Wearable Digital Sports Gear for Sports Enthusiasts
Press Release
DOVER, N.J., Jan. 12 /PRNewswire/ -- Casio, Inc., in conjunction with its
parent company, Casio Computer Co., Ltd., announced today a new line-up
designed with the sports enthusiast in mind, CASIO SPORT. CASIO SPORT,
available in July 2004, represents the latest in wearable digital sports gear
to help athletic enthusiasts worldwide achieve their dreams.
The watches will
be on display at The Super Show in Orlando, FL at Casio's Booth # 13614S.
Since Casio introduced its first sports watch in 1986, it has been popular
among top-runners worldwide due to its innovative technologies such as lap and
split timing, as well as a record function, helping them achieve their best.
Casio has released a variety of sports watches for different sports fields
using Casio's original digital technology, receiving wide-spread, high acclaim
from sports enthusiasts.
Casio, leveraging its advanced digital technology and product planning
capabilities, is developing sports gear that breaks the bounds of ordinary
sports watches. CASIO SPORT will be released in four fields: Arena, Town,
Mountain, and Sea, with features and functions to support athletic activities
in these settings. CASIO believes that enthusiasts should not be forced or
bound by tradition, and is developing new wearable digital sports gear to meet
the different needs of various sports enthusiasts, delivering watch-shaped
gear as well as revolutionary new ideas such as a new headphone-shaped pulse
rate monitor. The new CASIO SPORT lineup will be available in sports
specialists and major sports chains starting from July.
ARENA
For those track & field athletes that compete on speed, Casio is
developing a series of wearable sports gear watches that has basic functions
like lap and split timing, as well as advanced functions such as auto-start
and target time. In a world where hundredths of a second matter, there is no
room for error, and Casio is incorporating design features such as error
prevention button guards into the watch case to ensure accuracy.
TOWN
For fitness, jogging, and walking enthusiasts, Casio is developing
wearable sports gear to help them get the most out of the sporting experience.
Using both more wearable sports gear watches, as well as the newly designed
headphone-shape gear, Casio is incorporating such cutting-edge features as
pulse monitor sensors, readouts on caloric consumption and amount of fat
burned, as well as basic functions such as lap and split timing. The new
lineup is useful not only for everyday health care, but also in helping
achieve training goals.
MOUNTAIN
For mountain climbing, trekking, and camping enthusiasts, Casio is
developing a series of wearable sports gear watches that help enjoy the great
outdoors. With directional, temperature, and air pressure sensors, a large,
easy-to-read LCD display and large easy-to-operate buttons, the lineup is the
ideal choice for alpinists.
SEA
For fishing, diving, and yachting enthusiasts, CASIO is developing a
series of wearable sports gear watches to help enjoy the experience on the
water. With directional, temperature, and pressure sensors, as well as
information functions such as tide and moon data graphs, the lineup is the
perfect choice for enthusiasts wanting to enjoy marine leisure sports.
CASIO SPORT
Casio will continue to develop new wearable sports gear ideas that take
advantage of digital technology to help sports enthusiasts in all sports
fields achieve their best in skill, ability, and health.
The CASIO SPORT logo is designed to communicate the functionality and
innovative nature of the products through a simple yet modern design,
incorporating the "C" from Casio to help consumers better recognize the legacy
involved in the products.
Since 1957, Casio Computer Company, Ltd., based on the philosophy of
creativity and contribution, has been supplying revolutionary products based
on original ideas and advanced technology that contribute to society through
improving the lives of people. "If it is not original, it's not a Casio" is
our way of thinking, and that tradition continues in the new CASIO SPORT
lineup, as well as with all our other products including calculators and
watches, digital cameras, mobile phones.
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer, Ltd.,
Tokyo, Japan. Casio, Inc. markets calculators, business organizers, mobile
presentation devices, keyboards, digital cameras, portable color TVs,
timepieces (Wrist Technology), cash registers and other consumer electronic
products. For more information, visit http://www.casio.com.
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