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STURM, RUGER INTRODUCES THE NEW RUGER 10/17™ MAGNUM RIFLE


Press Release


Sturm, Ruger & Company, Inc., (NYSE: RGR) the nation’s largest firearms manufacturer, announced today the introduction of the new Ruger 10/17 Magnum Rifle. The Ruger 10/17 Magnum Rifle is designed to take advantage of the exciting new, flatshooting 17 HMR cartridge that took the shooting industry by storm in 2003.

The Ruger 10/17 Magnum Rifle features a new rifle-style hardwood stock that shoulders quickly and is light and easy to handle. The new stock is slimmer, with an increased length of pull and a tapered forend consistent with its rifle styling. A flat, synthetic buttpad replaces the curved carbine-style buttpad on the Ruger 10/22 Magnum Carbine, and the barrel band featured on Carbine models has been eliminated on the 10/17 Magnum Rifle.

Like the Ruger 10/22 Magnum Carbine, the Ruger 10/17 Magnum Rifle features a steel receiver with integral patented scope mounts. Ruger scope rings, included at no extra charge, attach directly to the 10/17’s steel receiver. The 10/17 Magnum Rifle also features a twenty-inch tapered barrel and includes a folding rear sight and a gold bead front sight mounted on a center-fire style banded ramp.

“The new Ruger 10/17 Magnum Rifle is a quality autoloading rimfire rifle with premium features typically found only on centerfire bolt action rifles. For shooters who enjoy the reliable performance of our 10/22 autoloading carbines but want a long range shooting alternative, the Ruger 10/17 Magnum Rifle is the perfect choice,” said Sturm, Ruger & Company President, Stephen L. Sanetti.

Introduced in 1964 as “the ultimate in logical design,” the Ruger 10/22 is the standard by which all other rimfire rifles are judged. Ruger 10/22’s have a legendary reputation for their innovative rotary magazine design, excellent reliability, and outstanding value. With over four million sold to date, the Ruger 10/22 is one of the most enduring firearm designs ever created.

The Ruger 10/17 Magnum Rifle will be available to customers beginning in late March 2004.



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