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MITCHELLŽ FULL RUNNERTM FRE600 Electronic totally unique spinning reel technology


Press Release


SPIRIT LAKE, IOWA - It's fitting that the inventor of the first spinning reel has now brought totally unique technology to the spinning reel market. The new full runner FRE600 electric spinning reel features a patented bait alert that beeps and flashes when a fish takes the line. Complete with battery.

What can a battery possibly do on a fishing reel? Plenty! While trolling, using floating bait or fishing from the shore it's not always convenient or possible to keep a hands-on relationship with the fishing rod. And fish seem to know when the angler's attention is elsewhere and pick that time to take the bait and strip line off the reel.

With the FRE600 the patented Bait Alert from Mitchell announces "fish on!" with a beeping sound and a light on the spool that starts flashing when a fish takes the bait. To operate, simply cast the bait where desired and disengage the reel by lightly pressing the front of the spool. Once the Bait Alert is triggered, simply turn the handle to re-engage the spool and get ready to set the hook. It's a simple process that is sure to result in more fish on the stringer. A long-life watch battery keeps the Bait Alert functioning and a replacement battery can be easily found anywhere batteries are sold.

The Full Runner feature of this reel allows bait movement for a more realistic bait presentation. This free-floating bait movement entices more strikes. When the spool is pressed to turn on Bait Alert, the full runner feature is also switched on. The spool tension can be quickly adjusted with the external adjustment ring at the base of the spool to vary the freedom of bait movement. A crank of the reel handle turns the Full Runner feature off.

Full Runner FRE600 spinning reels feature a three-bearing drive, instant anti-reverse, 5.4:1 gear ratio and graphite spool. The 16.2-ounce reel can hold up to 240 yards of 12-pound monofilament line. The reel handle can be adjusted to left or right hand cranking. Multi-stop anti-reverse and rear drag adjustment provides power for hooksets and confidence for fish fighting.

FRE600 spinning reels can be matched with Abu Garcia, Berkley or Fenwick rods for the best combination of rod and reel. The suggested retail price of the FRE600 is $54.95.

For more information about the Mitchell Full Runner FRE600 Electronic spinning reel or other Mitchell fishing tackle products, call Mitchell Consumer Services at 1-877-502-6482.



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